why work with web design professionals?
These
are some of the reasons which make the professional websites
developed by Lamar Web a very valuable investment for your business:
detailed analysis of the market
The objective of this stage is to define your needs, fully understand the purpose of the website and your products and services to promote, determine the audience to target and conduct a complete analysis of the competition online.
configuration of domains and hosting environment
We register your domain, configure the domain name and hosting and deal with the administration. Lamar Web ensure the hosting company is reliable and offers adequate technical support.
website content
The content must be concise but explanatory: a web site is your window on the web and it must provide a professional image for your company. Lamar Web can help you create the right content to best represent your business objectives, services and information you want to communicate to your online market.
creation of one or more draft websites
Lamar Web develops personalised web sites to meet the specific requirements of its customers. As part of a typical project Lamar Web presents you with drafts to choose amongst and integrates personal choices or needs of the customer into the final version.
W3C standard CSS in XHTML code development
Lamar Web develops its web sites using W3C standard Cascading Style Sheets (CSS), separating the document content from document presentation, including elements such as the layout, colours and fonts. This separation improves content accessibility, provides greater flexibility and control in the specification of presentation characteristics, enables multiple pages to share formatting and reduce complexity and repetition in the structural content of the website. This translates in cheaper and easier updates to the look and feel of the site and a future proof website.
optimised
structure with intuitive user navigation
What makes a compelling web site is the right balance of creativity and functionality, so that you have a site which makes an impact but also offers high business functionality combined with an intuitive navigation. These allow the user (your customers) to easily find the information they're are looking for.
search engine indexing
It's essential a web site is properly optimised for indexing by search engines (e.g. Google). There's no point having a great web site if nobody visits it and the main way people will find your site is via a search engine query. Our SEO services can help you to make your site more visible by achieving a higher position in the search engines list of returned results using natural positioning, without need for further investments in other forms of web marketing (for example pay per click) which is also a service Lamar Web offers through Google AdWords.
